Sembcorp Marine is an integrated brand offering one-stop engineering solutions for the offshore, marine and energy industries. They focus on four key capabilities: Rigs & Floaters, Repairs & Upgrades, Offshore Platforms and Specialised Shipbuilding.
I am confident their routing technology, easy-to-use passenger apps, will continue to help improve work commute for our employees, making it convenient, affordable and comfortable.
- Yee Lok Yeen, Vice President, HR Centre of Excellence
Sembcorp Marine was relocating to the far west of Singapore. The company was concerned about employee attrition as employees’ daily commutes become more inconvenient.
The remote location of their new yard in Tuas is poorly connected to public transportation. Punctual arrival at work was important, as was the journey length to ensure employees do not spend too much time enroute to work and have enough rest. Employer provided transport is an important piece of their strategy to retain talent.
They also had very little insight into their employee transport operations from their previous transport provider – important information such as the number of employees taking the bus each month and employee satisfaction with the company transport were not accessible to them.
Previously, employees were picked up from 9 MRT stations in the morning and alighted at 2 stations in the evening. A majority of the employees had to make multiple transfers on public transport in order to reach their pick-up points and spent a significant amount of time travelling to and from work each day.
SWAT’s algorithm generated optimised routes for all the employees with a massive increase in service coverage, expanding the pick-up points to over 200 points close to the employees’ homes. Walking times for the employees was kept below 10 minutes, and ride duration was also capped at a client approved number depending on where the employee lived. Similarly, the work-to-home drop-off points increased to about 80 points close to various MRT/LRT stations.
To get daily rides 5 days a week, employees need to book once a month to secure a ride. With the SWATBiz app, besides booking their ride, they are able to check the bus pick up time, estimated work arrival time, provide feedback daily about the service, and make payment.
With SWAT’s technology, bus utilization rate increased from 62% to about 80%. SWAT sends the company weekly status updates and monthly performance reports to review key metrics, ensuring that management has full operational insight of the service. Employees are also satisfied with the improved service and willing to co-pay for the additional benefits.