Singapore-based Smart Mobility Firm Rebrands to SWAT Mobility

Published on:
April 15, 2020
Grace Ho, President of SWAT Mobility
  • SWAT Mobility appoints Grace Ho as its President to strengthen the firm’s growth and business operations
  • The firm will support companies activating their BCPs with its smart transport solutions during the COVID-19 period

Singapore, 15 April 2020 – Singapore-based smart mobility firm SWAT Mobility (SWAT) announced the appointment of Grace Ho as its President where she will be responsible for driving the firm’s growth in Southeast Asia and Japan. Formerly known as “Ministry of Movement”, the firm has changed its name to “SWAT Mobility”.

Commenting on the appointment, Grace Ho, President, SWAT said,

“I am very excited to join SWAT Mobility during this growth phase. Together with the talented SWAT team, we have the opportunity to disrupt and transform how the world moves."

"Specifically, our high capacity pooling algorithm drives greater efficiencies in pooling of resources; our AV-ready platform will play a key role in powering transportation of people and resources in the new way of life in smart cities.”

Prior to her role at SWAT, Grace was the APAC Chief of Staff and ASEAN Area Vice President at US software firm Commvault. She brings, to SWAT, more than 20 years of international experience spanning across business development, sales and marketing at technology heavyweights like Microsoft, Motorola Solutions and Hewlett-Packard. She has also held several transformational leadership positions, namely, Chief Marketing and Communications Officer and Strategy Leader at IBM ASEAN, Chief Commercial Officer at Singapore Post (SingPost), and Managing Director and Head of Marketing at SAP. In addition to her corporate career, Grace also commits her time as an independent Board Member and in advisory roles at SQL View, NTUC Link, NTUC Income and The National Library Board of Singapore (NLB). Grace is an active member at the Young Presidents Organization (YPO) and is a newly elected EXCO member of The Singapore Computer Society (SCS).

“We’re privileged to have Grace on board as our President. With her high-level experience interfacing with trailblazing global technology leaders, we are confident that she will add great synergy to our team, and accelerate our expansion efforts in the region."

"We look forward to working together with her to support our vision of making people commute smarter and better,” said Jarrold Ong, Co-Founder and CEO, SWAT.

With the recent COVID-19 outbreak, the firm will offer its smart transport solutions to support companies in Singapore enacting their Business Continuity Plans. SWAT is currently implementing these solutions with its existing clients and proactively reaching out to potential firms who would need such support during this period. Its software allows contact tracing as it tracks who took the service and can also handle dynamic changes due to split teams. For split team requirements, its software can easily adjust bus schedules and deploy the optimal number of buses based on ridership.

SWAT plans to serve sectors like healthcare, education, logistics and smart cities initiatives. The firm has a strong and diverse 60-member team spanning across Indonesia, Japan, Singapore and Vietnam, with its tech team based in Russia and Singapore.

About SWAT Mobility

SWAT Mobility (SWAT) is a smart mobility solution firm that provides demand-responsive and ride-sharing technology in high capacity vehicles. With the belief that efficient transport is a fundamental right, SWAT endeavours to use its core mobility engine to improve the way people commute, ease congestion and improve their quality of life. 

Founded in 2015, SWAT has completed over a million dynamically routed rides worldwide for commuters. The firm has offered its solutions to some notable corporations such as SATS, Sembcorp and Woodlands Transport in Singapore as well as MetroConnect and ComfortDelGro in Australia. In late 2018, the firm won the tender from Land Transport Authority Singapore to launch on-demand bus trials that concluded in 2019. Since its inception, the firm has garnered more than US$12 million in funding from investors such as the ComfortDelGro Ventures, Goldbell Group, iGlobe Partners, Singapore Economic Development Board (EDB) Investments, EDB New Ventures, SMRT Momentum Ventures and the University of Tokyo Edge Capital (UTEC).

The company is headquartered in Singapore, with operations across four markets including Australia, Indonesia, and Vietnam.

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